Adirondack Explorer advertising policies, for both digital and print:
1. The Adirondack Explorer has the right to reject any advertisement at any time for any reason.
2. Advertisers assume full liability for their ads.
3. Advertising Agreements, agreed to verbally, are confirmed by email, and are contractual obligations.
4. Ad cancellations from advertisers are not accepted after the deadline for ad submission; payment for the ad is due whether the ad is run or not.
5. For ads that run as part of a multiple-ad agreement, the previously run ad will be published/run if a new ad, or instructions for designing a new ad, are not received before the ad submission deadline.
6. Payment for each ad is due within 30 days of invoicing. Invoices are sent the week each issue is published. In some cases, prepayment is required by credit card.
7. Accounts that are delinquent past 30 days incur a 1.5% late fee per month on all charges. Accounts that are past 90 days will be sent to a collection agency and will incur the additional charges of the Explorer’s cost to collect the monies owed. Advertisers that are seriously delinquent will not have their ads run and will owe for all ads both run and ordered.
8. If an advertiser declines to run all the ads ordered in a multiple-ad agreement, payment for the difference between the original discount rate and the higher rate for the fewer ads actually run, will be due immediately. Payment will also be due immediately for the remaining ads not run.
9. Ads designed by the Explorer will be emailed to the advertiser for approval. If approval is not given in a timely fashion or within 24 hours, the ad will be assumed to be approved and will run as designed. We will not be responsible for any error in the ad.
10. Advertising rates may change at our discretion.
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