To Advertise in Adirondack Explorer Magazine

2023 Advertising

The Adirondack Explorer, founded in 1998 in Saranac Lake, is a not-for-profit print and digital news magazine dedicated to the wise use and lasting protection of NY’s massive Adirondack Park. The magazine is popular, successful, and is considered a model of non-profit journalism, reaching a large number of readers and customers in an engaging and effective way. By advertising in the Explorer, you reach the active, conservation-minded, high-demo audience most interested in the natural life of the largest park in the U.S, and the only one with villages.

FORMATColor, coated matte stock, news magazine: 9”w x 10.875”h; 64-76 pages;
digital edition, website, app, plus daily Adirondack Almanack regional news site online with mobile responsive design, and daily digital newsletter. Two digital weekly newsletters added in 2019. Also, print magazine redesigned in N/D 2019.
FREQUENCY7 times a year (bi-monthly plus Annual Outings Guide in June
SUBSCRIPTION COSTPrint: $27.95 per year; Digital: $18 per year; Combo: $34 per year
CIRCULATION14,000+ paid print, digital household subscriptions, 4000+ distributed by by retail sales, affinity groups, special events, mailings. 35,000+readership
DistributionPrint: 15% live full-time in Park; 25% second homes; 60% outside Park and seasonal visitors.   Digital: 80% live outside Park
Target AudienceAdults 45-65 with interests in the people, wildlife, natural environment, outdoor recreation, and preservation of the Adirondack Park and its small villages and businesses. Very engaged and active readership base
DemographicsOur most recent combined print & digital subscriber surveys indicate:
  • 12% of subscribers are between 19-44 years;
  • 62% between 45-64; 26% 65 & up
  • 40% have income above $100,000; 20% above $150,000
  • 43% have post-grad degrees
Outdoor Interests94% hiking, 88% paddling, 51% biking, 49% xc skiing; 35% birding
Loyalty57% of subs keep Explorers more than a year, 25% ‘forever’; 74% share


For designers:

•All ads should be submitted in a PDF format. All source art should be converted to CMYK before the PDF is created.

•Please encapsulate or outline ALL FONTS.

•For best reproduction, all images should be scanned at 300 dpi and 100% (same size as image appears in ad). Scan logos and line art at 1200 dpi.

•Please make sure the ad dimensions are correct. If there are any sizing or font concerns with your ad and we need to fix, a design fee will be charged.

•If you cannot submit the ad as a PDF, please contact us for further options.

•For any questions about submitting an ad, or having an ad designed for you, contact Betsy Dirnberger at (518) 891-9352 x23.

•Submit ads via email to, or send CD by mail. Large ads can also be uploaded to our ftp site. Contact us for details on the site.

Ad Submission Schedule

IssueReserve SpaceSend Materials
January/FebruaryNovember 28December 1
March/AprilJanuary 28February 1
May/JuneMarch 28April 1
Annual Outings GuideApril 28May 1
July/AugustMay 28June 1
September/OctoberJuly 28August 1
November/DecemberSeptember 28October 1

The issues mailed to subscribers are timed to arrive just before the first week of the month of publication.


Betsy Dirnberger
Associate Publisher
Adirondack Explorer
36 Church Street
Saranac Lake, NY 12983
(518) 891-9352 Ext. 23

Adirondack Explorer and Adirondack Almanack


1. The Adirondack Explorer has the right to reject any advertisement at any time for any reason.

2. Advertisers assume full liability for their ads.

3. Advertising Agreements, agreed to verbally, are confirmed by email, and are contractual obligations.

4. Ad cancellations from advertisers are not accepted after the deadline for ad submission; payment for the ad is due whether the ad is run or not.

5. For ads that run as part of a multiple-ad agreement, the previously run ad will be published/run if a new ad, or instructions for designing a new ad, are not received before the ad submission deadline.

6. Payment for each ad is due within 30 days of invoicing. Invoices are sent the week each issue is published. In some cases, prepayment is required by credit card.

7. Accounts that are delinquent past 30 days incur a 1.5% late fee per month on all charges. Accounts that are past 90 days will be sent to a collection agency and will incur the additional charges of the Explorer’s cost to collect the monies owed. Advertisers that are seriously delinquent will not have their ads run and will owe for all ads both run and ordered.

8. If an advertiser declines to run all the ads ordered in a multiple-ad agreement, payment for the difference between the original discount rate and the higher rate for the fewer ads actually run, will be due immediately. Payment will also be due immediately for the remaining ads not run.

9. Ads designed by the Explorer will be emailed to the advertiser for approval. If approval is not given in a timely fashion or within 24 hours, the ad will be assumed to be approved and will run as designed. We will not be responsible for any error in the ad.

10. Advertising rates may change at our discretion.