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Adirondack Explorer

To Advertise in Adirondack Explorer Magazine

2017 Advertising

The Adirondack Explorer is a not-for-profit print and digital news magazine dedicated to exploring, protecting, and celebrating the Adirondack Park.  The   magazine’s very high editorial standards have made it the must-have environmental, conservation and recreation journal of record for its high demo, very loyal subscriber base.  The Explorer has been published since 1998 in Saranac Lake, NY.

FORMAT Color, coated matte stock, news magazine; 10” x 12.5”, 64-76 pages;
And digital edition with click-thru ads at Zinio.com
FREQUENCY 7 times a year (bi-monthly plus Annual Outings Guide in June)
SUBSCRIPTION COST Print: $27.95 per year; Digital: $18 per year; Combo: $34 per year
CIRCULATION 12,500+ paid print & digital subscriptions. Additional 4000+ distributed by retail sales, affinity groups, special events, mailings. 35,000+ readership
Distribution Print: 15% live full-time in Park; 25% second home; 60% outside Park or seasonal visitors
Digital: 80% live outside Park
Target Audience Adults 45-65 with interests in the people, wildlife, natural environment, outdoor recreation, and preservation of the Adirondack Park and its small villages
Demographics Our most recent combined print & digital subscriber surveys indicate:

  • 18% of subscribers are between 19-44 years;
  • 69% between 45-64
  • 40% have income above $100,000; 20% above $150,000
  • 45%  have post-grad degrees
  • 85% digital and 71% print subscribers are male
Outdoor Interests 88% hiking, 78% photography, 71% paddling, 52% x-c skiing, 42% birding, 37% bicycling, 9% climbing
Loyalty 72% of the subscribers keep their Explorers for more than a year.
74% share the magazine outside the home.  3+ readers/issue.




Size 1x 3x (each) 7x (each)
Full Page
Back Cover
$3500 $3000 $2750
Full Page
Inside Cover




Full Page $2300 $2200 $2000
2/3 Page  $1800  $1700 $1500
1/2 Page  $1000  $950 $900
1/3 Page  $900  $850 $800
1/4 Page  $800  $700 $600
1/6 Page $500 $450 $400
-To receive the above discounts, ads must run consecutively-
Payments later than 30 days from original invoice will incur a 1.5% late fee per month on all charges.
Invoices for each ad are sent the first week of publication


AD Dimensions
Full Page (no bleed)  8.8125″ W x 10.9375” H
Full Page (full bleed) 10” W x 12.5” H Trim with .25” bleed and .25” safety
Half Page Vertical:   4.26” W x 10.9375” H
Horizontal:  8.8125” W x 5.36” H
Third Page Vertical:    4.26” W x 6.92” H
Horizontal:   8.8125” W x 3.46″ H
Quarter Page 4.26″ W x 5.36″ H



For designers:

• All ads should be submitted in a PDF format.  All source art should be converted to CMYK before the PDF is created.

• Please encapsulate or outline ALL FONTS.

• For best reproduction, all images should be scanned at 300 dpi and 100% (same size as image appears in ad). Scan logos and line art
at 1200 dpi.

• Please make sure the ad dimensions are correct. If there are any sizing or font concerns with your ad and we need to fix, a design fee will be charged.

• If you cannot submit the ad as a PDF, please contact us for further options.

• For any questions about submitting an ad, or having an ad designed for you, contact Betsy Dirnberger at (518) 891-9352 x23.

• Submit ads via email to betsy@adirondackexplorer.org, or send CD by mail. Large ads can also be uploaded to our ftp site. Contact us for details on the site.

Ad Submission Schedule

Issue Submit Ad
January/February November 20
March/April January 20
May/June March 20
Annual Outings Guide April 20
July/August May 20
September/October July 20
November/December September 20


The issues are mailed to subscribers to arrive the first week of the month of publication.


SEND ADS OR MATERIALS TO: betsy@adirondackexplorer.org

Betsy Dirnberger

Associate Publisher

Adirondack Explorer

36 Church Street

Saranac Lake, NY 12983

(518) 891-9352 Ext. 23


Adirondack Explorer and Adirondack Almanack


1. The Adirondack Explorer has the right to reject any advertisement at any time for any reason.

2. Advertisers assume full liability for their ads.

3. Advertising Agreements, arranged verbally, are confirmed by email, and are contractual obligations.

4. Ad cancellations from advertisers are not accepted after the deadline for ad submission; payment for the ad is due whether the ad is run or not.

5. For ads that run as part of a multiple-ad agreement, the previously run ad will be published/run if a new ad, or instructions for designing a new ad, are not received before the ad submission deadline.

6. Payment for each ad is due within 30 days of invoicing. Invoices are sent the week each issue is published. In some cases, prepayment is required by credit card.

7. Accounts that are delinquent past 30 days incur a 1.5% late fee per month on all charges.  Accounts that are past 90 days will be sent to a collection agency and will incur the additional charges of the Explorer’s cost to collect the monies owed. Advertisers that are seriously delinquent will not have their ads run and will owe for all ads both run and ordered.

8. If an advertiser declines to run all the ads ordered in a multiple-ad agreement, payment for the difference between the original discount rate and the higher rate for the fewer ads actually run, will be due immediately. Payment will also be due immediately for the remaining ads not run.

9. Ads designed by the Explorer will be emailed to the advertiser for approval. If approval is not given in a timely fashion or within 24 hours, the ad will be assumed to be approved and will run as designed. We will not be responsible for any error in the ad.

10. Advertising rates may change at the discretion of the publisher.