About Holly Riddle

Holly Riddle is a freelance lifestyle and business journalist who also dabbles in ghostwriting and fiction. You can find her work in publications ranging from Golf Magazine to Mashed, Global Traveler to Forbes and Bloomberg. When she’s not writing, you can find her exploring the mountains near her home in the Adirondacks.

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  1. Kierin Bell says

    Non-timber Forest Products are already becoming more important in our economy, but I think that it should be added that commercialization of any wild species that is slow-growing and reproductively vulnerable in general is not a good model to emulate. Though there are huge sustainability concerns surrounding Chaga in particular, Birch Boys, to their credit, is open and proactive about this. As the company scales, we can only hope that this spirit of openness and flexibility remains.

    My plea would be that, in a world of consumerism and fads, we work towards moderation. We have strayed quite a long way from groups in Southern Siberia and the Pacific Northwest using the fungus predominantly for ritual washing, to its folk use in 19th-century Europe as a locally available coffee substitute, to its becoming the new wonder drug, consumed so incessantly by some that they develop chronic kidney disease. This would not be the first species (or polypore for that matter) to be extirpated from large portions of the globe, and it will not be the last. But a little bit of self-reflection and awareness can go a long way.

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