Adirondack Explorer, a nonprofit news organization headquartered in Saranac Lake, New York, amid a stunning landscape and outdoor recreation paradise, is looking for a dynamic Audience Development Editor to lead our digital strategy and grow even larger audiences for our environmental, recreation and community journalism.
Who we are: We cover the Adirondack region in Northern New York State, an area larger than Vermont. We publish a bi-monthly magazine, as well as daily stories on our website: www.adirondackexplorer.org. We also put out a slate of newsletters (daily and weekly) and have a presence on social media, including posting original video content on YouTube. Events are becoming a large part of our organization as well, helping readers connect with people working on solutions to the problems facing our communities.
At Adirondack Explorer you’ll be part of a collaborative, talented team creating deeply reported, place-based journalism that is award-winning and that readers have come to depend on. You’ll have an opportunity to make an impact on our fast-growing organization. This position is central to the Explorer’s strategic audience growth and revenue plans.
The job includes:
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- Develop and execute a comprehensive social media strategy across platforms to optimize our Adirondack content.
- Work with reporters to post stories to our CMS (WordPress), and write headlines and utilize SEO best practices in order to get readers’ attention.
- Oversee the content and usability of our website, and work closely with our freelance developer to effectively maximize existing content as well as develop new features.
- Post content and monitor social media trends and adapt strategies to make the most of them.
- Use analytics to make strategic decisions.
- Pitch story ideas to reach existing and new audiences.
- Create engaging digital fundraising messaging during biannual campaigns and throughout the year.
- Work with the Publisher and other members of our management team to align marketing efforts around subscriptions, fundraising, and other forms of reader revenue.
- Collaborate with the editorial team to publish platform-specific content that will resonate with audiences, including our slate of existing newsletters.
Qualifications:
The ideal candidate has a passion for journalism and knows the Adirondack Park, is an excellent communicator with a solid understanding of digital content creation, WordPress, analytics, and is familiar with SEO. Must be adaptable, self-directed and thrive in a fast-paced and evolving environment. Experience with Mailchimp is a plus.
Salary and benefits:
Salary begins at $50,000 with a stipend for health care coverage; retirement benefits; and generous paid time off.
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How to apply:
Send resume and links to relevant work examples to Tracy Ormsbee, Publisher: [email protected]
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