Advertise
The Adirondack Explorer is a not-for-profit magazine, dedicated to promoting the enjoyment, wise use and lasting protection of the Adirondack Park.
The Explorer accepts ads electronically. If you do not have an ad, we can
design one for you for a fee. Please see below for acceptable
electronic file formats.
If you're interested in advertising,
contact Associate Publisher Betsy Dirnberger at (888) 888-4970 or
betsy@adirondackexplorer.org.
ADVERTISING DATA SHEET
FORMAT: Tabloid
style news magazine, 11 1/2" x 13 1/2".
FREQUENCY: 6
times a year (see below) plus Annual Outings Guide.
CIRCULATION:
13,000 paid subscriptions plus an average of 20,000 copies per issue
as bonus mailings.
DISTRIBUTION:
15% Adirondacks, 80% throughout New York State, 5% out-of-state.
READER INTERESTS:
Hiking, canoeing, kayaking, camping, fishing, birding, bicycling,
downhill and XC-skiing, snowshoeing, nature study, books, lodging,
restaurants, art & entertainment, edcational opportunities,
and the conservation and protection of the Adirondacks.
ADVERTISING RATES
BLACK & WHITE
SIZE |
1X |
3X (each) |
6X (each) |
Full Page |
$1200 |
$1000 |
$900 |
2/3 Page |
$900 |
$800 |
$700 |
1/2 Page |
$700 |
$600 |
$550 |
1/3 Page |
$550 |
$450 |
$400 |
1/4 Page |
$400 |
$350 |
$300 |
1/6 Page |
|
$220 |
$200 |
| |
|
|
|
COLOR
SIZE |
1X |
3X (each) |
6X (each) |
Full Page
Back Cover |
$2500 |
$2200 |
$2600 |
Full Page
Inside Front |
$1900 |
$1700 |
$1600 |
Full Page |
$1400 |
$1300 |
$1200 |
Inside 2/3 |
$1300 |
$1150 |
$1100 |
Inside 1/2 |
$900 |
$750 |
$650 |
Inside 1/3 |
$700 |
$600 |
$500 |
Inside 1/4 |
$500 |
$450 |
$400 |
Inside 1/6 |
$400 |
$350 |
$300 |
• Discounted rates
are based on consecutive runs •
Design is not included in ad rates.
SPECIAL OFFER: Ads that run 6x also appear free of charge
in Annual Outings Guide (June)
DIMENSIONS
Full page
10" wide x 12 1/2" high
Two-thirds page
6 5/8" wide x 12 1/2" high
10" wide x 8" high
One-half page
4 7/8" wide x 12 1/2" high
10" wide x 6" high
One-third page
4 7/8" wide x 8" high
10" wide x 4" high
One-fourth page
4 7/8" wide x 6" high
One-sixth page
4 7/8" wide x 4" high
ADVERTISING DEADLINES
January/February issue = November 20
March/April = January 20
May/June = March 20
July/August = May 20
September/October = July 20
November/December = September 20
EXTRA SERVICE FOR
ADVERTISERS
To save advertisers time, trouble and expense, the Explorer
can design and compose an ad to your specifications at the special
rate of $40 per hour, with a one-hour minimum charge.
HOW TO SUBMIT YOUR
AD
File Format: We accept Quark Express 6.5 (with all art and Mac fonts included), Adobe Photoshop files up to CS, Adobe Illustrator files up to CS and Adobe Acrobat PDF files with all fonts embedded (X 1-A Compliant). PDFs must be PRINT resolution (not screen or low resolution.) Please include all EPS files, TIFF files and other graphic files linked to the document. All photographic or tonal images should be in CMYK or Grayscale and at least 300 dpi when used at 100% of original file size. All line art or bitmap images should be at least 1,200 dpi when used at 100% of original file size. All ads must have fonts supplied, embedded fonts or fonts converted to curves/line art are also acceptable. Ads must be supplied as CMYK or grayscale, not RGB, Spot or pantone colors including any embedded image files.
DELIVERY:
Computer-ready advertisements may be submitted on CD-R or DVD. Files up to 5MB may also be emailed.
Address:
Adirondack Explorer
36 Church Street
Saranac Lake, NY 12983
E-mail advertisement to: betsy@adirondackexplorer.org
FOR MORE INFORMATION:
Betsy Dirnberger
betsy@adirondackexplorer.org
Telephone: (888) 888-4970
|
